Thursday, November 18, 2021

Kursus Search Engine Optimization (SEO)


Satu Kursus Search Engine Optimization (SEO) Library UiTM Shah Alam  kepada Staf Perpustakaan UiTM telah disampaikan oleh Encik Sam Suresh dari mudotmy

Tajuk Kursus    : Search Engine Optimization (SEO)

Tarikh: 18-19 November 2021

Masa: 8.30 pagi - 5.00 petang

Tempat: Pusat IT, PTAR

Penceramah: Mr. Sam Suresh, Co-founder of MU DOT MY PLT

Peserta: P&P & Pelaksana Shah Alam 


Objektif penganjuran latihan ini adalah:

1. Menghasilkan portal yang mempunyai teknologi Search Engine Optimization (SEO) dalam enjin carian.

2. Meningkatkan rating portal Perpustakaan melalui enjin carian seperti Google.

3. Memberi pendedahan berkaitan penggunaan alat digital yang boleh digunakan seperti Google Analytics (GA) untuk memudahkan pemantauan penggunaan portal Perpustakaan.


SEO fundamentals 

Why is SEO important? Most web traffic comes from Google’s organic results.

SEO leads to consistent traffic

SEO leads to ‘free’ traffic

Weighting of Thematic Clusters of Rangking Factor in google 

Weighting the Clusters of Ranking Factors in Google's Algorithm

Mozlow's Hirerchy of SEO Needs


First Day-Ringkasan  

SEO fundamentals 

SERP-Search Enggine Result Page

SEF-Search Enggine Friedly


On Page SEO  
perlu ada

-Header satu H1

-keyword 

-content minimum 300   2000

-sub topic 

-link keluar

-link dlm page

-minimum 1 image + alt (nama image)

-ada bullet lagi bagus

-micro data, snippet, schema


Tips-tips

Analyzed your post. There is still room for improvement!

Use Yoast SEO  https://yoast.com/

SEO essentials : must-reads for higher rankings and Get free SEO tips!

https://yoast.com/must-reads-for-website-seo/

Schema boleh rujuk Schema.org   https://schema.org/

SEMRUSH  https://www.semrush.com/projects/


Nak tambah backlinks 

List of High DA DoFollow Backlink Article Submission Sites

https://geoxis.co/top-100-dofollow-backlink-sites-list-2020/ 



Bagi yang menggunakan WordPress

Pengoptimuman Enjin Carian (SEO) ialah bahagian penting dalam mana-mana strategi pemasaran Internet yang pelbagai. Tanpa strategi carian yang berkesan, laman web kita kurang berkemungkinan muncul dalam hasil carian. Petua SEO WordPress ini akan membantu anda meningkatkan keterlihatan dan kedudukan carian anda.

Petua SEO WordPress Penting untuk Laman Web Perniagaan Kecil, Dapatkan Perhatian Enjin Carian dengan Cara Yang Betul!

Berikut antara Petua SEO WordPress yang Penting:

1 – Do Your Keyword Research

2 – Plan Your Site Structure and Pages

3 – Select A Keyword Rich Domain

4 – Use WordPress

5 – Choose an Adequate WordPress Theme

6 – Stay Up-to-Date

7 – Install and Configure Caching Plugins

8 – Install and Configure SEO Plugins

9 – Install Google Analytics

10 – Setup Google Search Console

11 – Create an XML Sitemap

12 – Set Permalinks

13 – Find and Fix Basic SEO Issues

14 – Create Quality Content

15 – Keep a Blog

16 – Configure Post Excerpts

17 – Configure Robots.txt

18 – Install a Re-Direct Plugin

19 – Use Images Correctly

20 – Claim and Optimize Applicable Social Channels

21 – Promote on Social Media

22 – Submit Your Site to Directories

23 – Share Your Site on Bookmarking Sites

24 – Build Quality Backlinks

25 – Create Your Google Business Profile

Implementing these Essential WordPress SEO tips

Getting Into the SEO Habit  

boleh rujuk  https://pixolabo.com/25-essential-wordpress-seo-tips-for-business-websites/ 


Foto-foto Semasa Kursus













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