When: February 10, 2011 (1:05pm - 2:05pm EST)
Description: The rise of the mobile web is driving one of the most dramatic consumer behavior transformations in history. Today’s smartphone users are searching, browsing and “app-ing” more, and the pace of this growth is only increasing. What does this mean for today’s and tomorrow’s marketers?
Watch and find out as Mary Meeker, Partner at Kleiner Perkins, Google’s Dennis Woodside, SVP of Americas Operations, and Jason Spero, Head of Americas Mobile Advertising, discuss the mobile industry and why marketers need to reshape their strategies to reach the always-connected, “mobilized” consumer.
How: Access the live stream on February 10, 2011 at 1:05pm EST by visiting the Google Mobile Ads YouTube Channel, here: http://www.youtube.com/googlemobileads.
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